Fieldline

How Fieldline cut lead response from 9 hours to 4 minutes

Every inbound lead is enriched, scored and routed before a rep opens Slack.

4 min

lead response time

+28%

pipeline conversion

0

leads lost

The challenge

Inbound leads sat in a shared inbox for hours. Reps cherry-picked and good leads went cold.

The solution

Leads are now enriched with Clay, scored against the ICP and routed to the right rep in Slack with a drafted first reply.

What changed

  • 4 min lead response time

  • +28% pipeline conversion

  • 0 leads lost

The full system went live in 2 weeks, with weekly check-ins and a handover the team could run on their own.

Service

CRM & Sales Ops

Industry

SaaS

Timeline

2 weeks

Stack

HubSpot · Clay · Slack

Opsvara paid for itself in the first month. Our SDRs now only talk to qualified leads.

Maya Chen, Head of Growth

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